In 2009, Hugh Jackman and his wife Deb traveled to Kochere, Ethiopia as global ambassadors for World Vision Australia. There, Hugh met a coffee farmer named Dukale, who was growing coffee using a simple technology that had zero carbon emissions. Hugh worked with Dukale on the farm, planted coffee trees named after his children (Eva and Oscar), and spent time with Dukale’s family and community. Moved by Dukale’s spirit, leadership, and laughter, Hugh realized that there are coffee farming communities like Dukale’s around the world, whose story needs to be told and whose coffee needs to be tasted. He promised Dukale that he would help, and Laughing Man Coffee was born.